• TAFE’s Free Tractor Rental Scheme Helps Small Farmers of Tamil Nadu Cultivate 1 Lakh Acres

TAFE’s Free Tractor Rental Scheme Helps Small Farmers of Tamil Nadu Cultivate 1 Lakh Acres

  • Over 1,55,000 hours of free tractor and farm implement rental services provided
  • More than 64,000 farmers benefitted from the scheme across the state

September 09, 2021 | Chennai: Despite the severe distress caused by the second wave of COVID-19 pandemic and the subsequent lockdown, TAFE’s Free Tractor Rental Scheme under its popular JFarm Services platform, made it possible for thousands of small and marginal farmers of Tamil Nadu to continue with their agricultural operations in an uninterrupted manner. The scheme received an overwhelming response from the farming community and within 60 days, over 1,55,000 hours of free tractor and farm implement rental services were provided, cultivating over 1,03,000 acres.

TAFE offered its 19,000 Massey Ferguson and Eicher tractors and 33,500 implements on a “free-of-cost” rental basis to small farmers owning two acres or less. Against the estimated coverage of 50,000 farmers in Tamil Nadu, the scheme covered 64,000 farmers. High-demand implements like cultivator, disc plough, duck-foot cultivator and rotary tiller were widely used by the farmers under the scheme.

This CSR initiative by TAFE aimed to rescue the farming community from the economic implications of COVID-19, and mitigate the impact of the Corona virus threat on farming operations of small and marginal farmers during the critical Rabi harvest and Kharif preparation season.

The Honorable Minister for Agriculture & Farmers Welfare, Government of Tamil Nadu,

Thiru. M.R.K. Panneerselvam said “The TAFE JFarm Services free tractor rental scheme played a key role in helping small and marginal farmers continue farming operations during the second wave of the COVID outbreak. Department of Agriculture & Farmers Welfare’s initiative to partner with TAFE helped in providing timely support and benefited around 64,000 farmers and cultivated over 1,03,000 acres.

I am particularly glad that scheme focused on needy farmers with land holding of less than around

1 acres, as per the direction provided by me.”

Mallika Srinivasan, Chairman & Managing Director - TAFE, said, “TAFE thanks the Government of Tamil Nadu for all the support provided in the JFarm Services - Free Tractor Rental Scheme that we offered to the small farmers of Tamil Nadu. We have been given an opportunity to serve the small and marginal farmers at this critical juncture, and at the same time, play a role in enhancing the revenue of farmers through a direct benefit system, which has been welcomed by both, the renter farmers and the small farmers.”

TAFE successfully implemented this scheme for the small and marginal farmers with the administrative support of the Tamil Nadu Agricultural Department. With this unique and noble initiative, TAFE aspires to uplift the Indian farming community by supporting their livelihood, and reaffirms its commitment and solidarity towards the farmers of Tamil Nadu.

About 'JFarm' and 'JFarm Services':  tafe.com

TAFE established JFarm India in Chennai, Tamil Nadu in 1964 with an objective of empowering farmers with advanced farm technologies to increase farm productivity and meet India’s growing food demands. Over the years, JFarm focuses on sustainable agriculture, adapting existing technologies in farming for local farming conditions and sharing this knowledge with farmers.

JFarm Services is an initiative by TAFE to increase easy access to farm mechanization solutions through rental of tractors and farm equipment for small and large farms, localized weather forecast, latest mandi prices, agri-news alerts and advisory.

Small and marginal farmers, who hold about 85% of the land holdings in India may not be able to afford ownership of tractors or implements. JFarm Services bridges this gap by connecting these farmers with tractor and equipment owners through its Farmer-2-Farmer platform. Farmers can explore and book nearby equipment through: https://bit.ly/JFSAppLite

JFarm Services since its creation has impacted the lives of over 30 Lakh farmers across 16 states in India since its inception. Currently, JFarm Services (JFS) operates in Rajasthan, Gujarat, Madhya Pradesh (MP), Uttar Pradesh (UP), Haryana, Punjab, Maharashtra, Bihar, Odisha, Jharkhand, Chhattisgarh, Telangana, Andhra Pradesh, Tamil Nadu, Karnataka and Assam - making farm mechanization viable & affordable to all.

About TAFE:  tafe.com

The world’s third largest tractor manufacturer and second largest in India by volumes with an annual sale of about 180,000 tractors; TAFE is one of the leading exporters of tractors from India with a turnover in excess of INR 10,000 Crores. TAFE manufactures a range of tractors, in both the air-cooled and water-cooled platforms, and markets them under its four iconic brands - Massey Ferguson, TAFE, Eicher, and the recently acquired Serbian tractor and agricultural equipment brand - Industrija Mašina i Traktora (IMT). Acclaimed for its quality and dependability, TAFE’s products and services are present in over 100 countries across the world, including developed countries in Europe and the Americas.

Besides tractors and farm machinery, TAFE manufactures diesel engines, silent gensets, agro engines, batteries, hydraulic pumps and cylinders, gears and transmission components, and has business interest in vehicle franchises and plantations. TAFE is committed to the Total Quality Movement (TQM). In the recent past various manufacturing plants of TAFE have garnered numerous ‘TPM Excellence Awards’ from the Japan Institute of Plant Maintenance (JIPM), as well as a number of other regional awards for TPM excellence. TAFE became the first Indian tractor manufacturer to win the Frost & Sullivan Global Manufacturing Leadership Award in 2018, being recognized with the ‘Enterprise Integration and Technology Leadership Award’ and two ‘Supply Chain Leadership Awards’. In recognition of its outstanding contribution to engineering exports, TAFE has been named the ‘Star Performer – Large Enterprise (Agricultural Tractors)’ at the 40th Engineering Exports Promotion Council of India – Southern Region Awards (2015-16), for the 21st time in a row. TAFE has also been conferred the ‘Regional Contributor Award’ for quality supplies from Toyota Motor Company, Japan, and the ‘Manufacturing Supply Chain Operational Excellence - Automobiles Award’ at the second Asia Manufacturing Supply Chain Summit for its supply chain transformation in 2013. TAFE's tractor plants are certified under ISO 9001 for efficient quality management systems and under ISO 14001 for environment friendly operations.

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